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Insights Page

Understanding event type breakdown, consent source breakdown, and recent events.


The Insights page provides a deeper look at your event data with three sections: Event Types, Consent Providers, and Recent Events.

Event Type Breakdown

This section shows the distribution of event names across all events received by your gateway. Each event type is listed with its count and percentage of total events.

Common event types you may see:

  • page_view -- A visitor loaded a page on your website.
  • Lead -- A visitor submitted a lead form or completed a qualifying action.
  • Purchase -- A visitor completed a purchase or conversion.
  • ViewContent -- A visitor viewed a specific piece of content.
  • Custom events -- Any event name you have configured in your tracking setup.

This breakdown helps you understand which actions visitors are taking and whether your tracked conversions are firing correctly. If you see unexpected event names, check your website's tracking configuration or any event name remapping rules you have set up.

Consent Source Breakdown

This section shows which consent management platform (CMP) is providing the consent signals for your events. Each source is listed with the percentage of events it authenticated.

Possible consent sources:

  • Cookiebot -- Consent detected via the CookieConsent cookie.
  • OneTrust -- Consent detected via the OptanonConsent cookie.
  • CookieYes -- Consent detected via the cookieyes-consent cookie.
  • Complianz -- Consent detected via the cmplz_cookie_consent cookie.
  • Generic -- Consent detected via standard cookie names (cookie_consent, consent_given, or tracking_consent).
  • Manual -- Consent was granted programmatically via window.PixelsCleared('consent', true).
  • None -- No consent was detected. These events are blocked.

If the "None" category is large, visitors may not be interacting with your consent banner, or the banner may not be setting the expected cookies. See Events Not Showing Up for help diagnosing consent detection issues.

Recent Events Table

This table shows the most recent events processed by your gateway, sorted by timestamp (newest first).

Each row includes:

  • Event -- The event type or name (for example, page_view, Lead).
  • Consent -- Whether consent was granted or the event was dropped.
  • Forwarded To -- Which destinations received the event (for example, "Meta CAPI, GA4").
  • Blocked -- The reason the event was blocked, if applicable (for example, "No consent detected").
  • Time -- When the event was received by the gateway.

Use this table to verify that specific events are being received, scrubbed, and forwarded correctly. If you recently made a change to your rules or destination configuration, check this table to confirm the change is working as expected.

Accessing Insights

Go to Gateway > Insights in the sidebar. The data refreshes automatically when you load the page. There is no manual refresh button -- reload the page to see the latest data.


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